crit feedback 25/10

Another quick observation...it was suggested that the 'modular' idea I had developed for the logo was perhaps a little too subtle maybe...so I will see what I can do about this in the near future...

crit boards..

A couple of boards I put together for a crit this morning. Turns out this was quite useful in terms of actually seeing how far I have come along with these projects; obviously not as far as I thought I had.



Able Concept Board



PBpdf

Business documents...

Mocked up a quick receipt type thing; one that could be used for materials charges and all that kind of thing. Now I've got the general aesthetic style down, I can apply it across various pieces of documentation and whatnot.

Bearing in mind the initial plan to use a modular-style logo; this kind of form would be used towards the end of the project process - earlier documents could use a more stripped-back version, to signify a particular stage of the building process.

Colours

Brick red -

C - 0
M - 72
Y - 100
K - 4


Sandy Yellow -

C - 0
M - 13
Y - 38
K - 4


Black:

C - 0
M - 0
Y - 0
K - 100

document headers

A few quick ideas for letterhead-type things, generally a design that could be used for various pieces of documentation. I prefer the ones towards the end - the simpler ones; I don't feel as though there is any need for cluttering up the page with too many bits of colour here and there.



Letterheads 1

Potential product range

Drew up a list of potential products to apply the aesthetic across;

Various pieces of documentation, including:

- Contracts
- Bill of Quantities
- Technical drawings
- Specifications
- Technical/pricing schedules
- Bills/receipts
- Tax forms
- Insurance details
- Wage slips

A general styling can be applied across all of these, aspects such as format will have to be taken into account here.

Other items, such as:

- Brochure/publication (most likely unnecessary for a small company - a small webpage is sufficient, as well as cheaper and far more accessible)
- Stationery - business cards etc.
- Builder's mugs
- Van decals

Hopefully I will be able to add to this list in some way.

A letterhead idea

Beginning to work on all this side of the brief. Put this together just to get an idea of what it might look like, though it bothers me that it looks really familiar for some reason. I'm sure I've seen something like this before, but I'm not sure what it is yet..