M.Lynch photography brief

As me and Eddie eventually decided to scrap the Proper Bait brief..better late then never I suppose so I have got round to writing another emergency brief for a friend of mine who does a lot of photography at a sort-of professional level. So here it is.....




M.Lynch photography

A collaboration with a friend of mine who involves himself with a lot of photography-based activities. Currently he maintains a tumblr/flickr/facebook/various other social networks etc, but lacks any kind of promotional material or a solid, consistent identity, both of which are almost certainly necessary for any photographer to forward their career. Essentially I will do both of these things; propose an effective identity idea and also create some kind of promotional material most likely in the form of a booklet or something that folds out in interesting ways perhaps.

Products:

- Logo,
- Business Card,
- Invoice slip,
- Promotional booklet/flyer
- A slightly personalised typeface (he has shown me some he likes)

Distribution:

- various places where he might want to take photographs or meet people who might need photographs at some point.

He does portrait photography mainly, I have noticed.

another live brief.

updated letterhead.

subtle improvements

I reckon I might separate this into layers and use two different stocks to make up the letter and maybe fix them up with garden string as a nice little touch.

type tests.........

Few type tests to sort out something to replace the original type work.....A couple of friends have advised me that the top piece of type on the second image works the best...representing hard-working but with a delicate touch, which is what gardening should be. I've chucked it in at the bottom to give it some kind of context.

perspective lines take 2

I think this is a bit nicer....more subtle....but still obviously a perspective thing.

Perspective lines and stuff

Letterhead with the perspective lines....I quite like it but not sure whether it's too much or maybe even just unnecessary, so I will have to get some feedback for that one.

I don't think it really looks as neat...maybe the perspective needs to be a little more subtle.

further visual development

Attempting to transform the original pattern into something with a little more perspective; to give a better impression of a nice bit or lawn or something like that. I'll test it out with a few different bits and pieces, see how that goes. I've yet to switch up the type as well to make it look less 'heavy-handed'.

visual ideas1

Working on some visuals for the TB gardening identity - ignoring type work for a minute; responding to some of the feedback given to me in the crit, i.e. I should work on the whole lines thing a bit more, perhaps make them look like an aerial view of a patch of grass type thing. I added a bit of perspective then went all out and made that isometric thing you can see above. The whole vector thing looks a bit plain and 'corporate' so I might find a middle ground between this and earlier versions, maybe hand-drawing them or something.