A session to help us understand the process of researching better.
PROCESS not PRODUCT.
extend knowledge by:
carrying out experiments
talking to people
STEPPING OUTSIDE OF YOUR COMFORT ZONE.
finding facts.
Primary Research:
Generating research specifically for the problem in hand. Previously uncollected, unpublished information collected for the sole purpose of understanding the problem better.
Secondary Research:
Information previously generated by someone else. Was intended for a different purpose but can be re-addressed for the needs of the brief in question.
Quantitative Research:
Provable data. Statistics, facts and figures, surveys. Largely numerical research, cannot be disproved.
Qualitative Research:
Non-numerical data - opinions, beliefs, ideas, interviews, observations, etc. Valid but arguable and by no means provable.
5 Decisions made with this in mind for our own brief.
Problem - tourist attractions are too expensive for students
Evidence - around 70% of students believe that a lot of tourist attractions are overpriced
Solution - Highlight areas of Leeds students can explore for free
Why - Students need some kind of very cheap activity
How - By creating a map directing students to cool, explorable areas.
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