TB letterhead

Done a quick letterhead type thing. I'm aware I've not done a lot of planning for this brief, but I think I prefer to just jump in with something then take a step back and see what's going on.

General feedback from the crit;

The typeface I have used for 'T.Batchelor' has quite a 'heavy-handed' feel to it apparently, because of its fat drop shadows and whatnot. So that will have to be changed.

The diagonal lines are a good touch, as they are reminiscent of freshly cut grass, which is a result. Maybe I could work on this to communicate an aerial view of a field.

Maybe instead of having lines everywhere I could somehow incorporate them into the logo....and then maybe apply it in certain other places.

a few sketches from earlier

8/11/2012 - crit etc, plan of action

Big old crit today....had a good bit of feedback regarding the projects I've been working on.

Yesterday me and Eddie decided to scrap our collaborative brief (Proper Bait), as it wasn't really moving anywhere; so I have pulled up an emergency brief which involves creating some promotional material for a friend of mine named Mikey who does some very nice photography.

This wasn't in my original ten briefs, but it is now in my final 4; so I will have to writ e new brief for that one.

so my general plan of action is as follows;

- Respond to the feedback given to me in the crit (more on that later)

- Produce final Able products and re-print as nicely as possible

- Make amendments to the Gardening identity work

- Write a new brief for M.Lynch photography and begin work on that

- Get full involved with the ISTD brief a.s.a.p., as I have not really touched upon that yet.

business card ideas

Business Cards1

gardening type

A bit of type work for the gardening company brief. Although I have made a few sketches previously, I started messing around with a typeface I came across earlier called Thorne Shaded. Not so sure how to go about this one yet, I will have to carry on with some research to get a good idea of what direction to take.

envelope

Pretty basic net for an envelope, basically just trying to keep with the aesthetics of the rest of the material. Once this is complete the range will nearly be ready to be produced, bar a couple of bits and pieces like mugs and van decals...

Saying that, I have yet to print everything out and line it up next to each other to make sure it all works...

Business Card Development

Applying the Able Builders aesthetic to some business card ideas. I've kept with the idea of using Arial to complement the logo...I'm fully aware of how this might look like the 'lazy' choice in the eyes of a graphic designer, but as far as Building Company identity work goes I can't imagine many other typefaces that would do the job so well, though i will keep my eyes open for something better maybe.

The last two on the document will be the back and front respectively...of course they will be smaller once printed so the information text looks a bit large at the moment.




Business Card