Done a quick letterhead type thing. I'm aware I've not done a lot of planning for this brief, but I think I prefer to just jump in with something then take a step back and see what's going on.
General feedback from the crit;
The typeface I have used for 'T.Batchelor' has quite a 'heavy-handed' feel to it apparently, because of its fat drop shadows and whatnot. So that will have to be changed.
The diagonal lines are a good touch, as they are reminiscent of freshly cut grass, which is a result. Maybe I could work on this to communicate an aerial view of a field.
Maybe instead of having lines everywhere I could somehow incorporate them into the logo....and then maybe apply it in certain other places.
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