images to use....possibly

Print Zzz


series of images I think might be good for the package, will most likely do them all black and white to keep it all fairly consistent as such...Maybe thinking of switching them all to one sort of theme also, i.e. portrait shots or non-portrait ones, as at the moment they are a bit of a mashup of images. But also having a variety would demonstrate more than one skill as a photographer, so I don't know yet.

Also I accidentally exported the PDF as 'smallest file size' so all the images are bad quality at the moment.

packaging mock up scans

dodgy layouts

Open publication - Free publishing - More er

Gone a bit edgy central with these ones. Some I think are effective but there are others that need some work....I know that this kind of thing can take a bit of justifying in the grand scheme of design work but I reckon it might just be that little bit more interesting than a bunch of images sat by themselves on white backgrounds.

Maybe I could get a bit arty and suggest that it emphasises the number of images it takes to get that one decent one.

pictures framing pictures

Open publication - Free publishing - More about

messing around with one spread, making pictures frame other pictures. I quite like pages 13 and 14, might try this sort of thing with a few more

test spreads

Open publication - Free publishing - More book

few experiments laying out some photographs to be printed in the book. for ML photography. Kind of made some attempt to use the page as something that has quite an impact on the actual photos as such.....sort of. more on that very soon...i've got to figure out the overall format of the publication first

leaflet layout

Full Leaflet


Been putting together a promotion leaflet-type thing which could be distributed within the local area; i.e. supermarkets and libraries and whatnot. Therefore pretty simple, nothing over the top or anything.

Compslips3

Compslips2

Cslip

Quick compliments slip

nice touch

gardening branding - final aesthetics

Returned to messing about with the T.Batchelor branding brief quickly before moving off to get stuff printed, I feel that this is a much stroneger aesthetic than previously (faint green lines on a white background), which looked in some senses a little weak and does not represent Theo's work ethic perhaps. This image show will be the cover of a promotional leaflet that I am putting together that will contain a small amount of information plus a few images to serve as an extension to the business card etc.

Last Minute Decision

Not really quite last minute, but basically as ISTD's 'Books Still?' brief happens to be massively vague and open-ended, and in all honesty I would never get that one started, I've decided to switch it to the 'It's Nice That' D&AD brief. I was thinking about doing the 4seven brief, but that's not one to begin two weeks before deadline.

To make things even more interesting, as Eddie is doing the same brief, we have decided to make it a little competition as such - as in, every day we will make one or two posters each which are related to It's Nice That, and then we will get someone to judge them at the end of the day. Or something like that. I figure if we are as competitive as possible with this then by the end of next week we will have some fantastic posters on our hands.

Almost as if we re-do the brief every single day.

Here is the brief:

M.Lynch photography brief

As me and Eddie eventually decided to scrap the Proper Bait brief..better late then never I suppose so I have got round to writing another emergency brief for a friend of mine who does a lot of photography at a sort-of professional level. So here it is.....




M.Lynch photography

A collaboration with a friend of mine who involves himself with a lot of photography-based activities. Currently he maintains a tumblr/flickr/facebook/various other social networks etc, but lacks any kind of promotional material or a solid, consistent identity, both of which are almost certainly necessary for any photographer to forward their career. Essentially I will do both of these things; propose an effective identity idea and also create some kind of promotional material most likely in the form of a booklet or something that folds out in interesting ways perhaps.

Products:

- Logo,
- Business Card,
- Invoice slip,
- Promotional booklet/flyer
- A slightly personalised typeface (he has shown me some he likes)

Distribution:

- various places where he might want to take photographs or meet people who might need photographs at some point.

He does portrait photography mainly, I have noticed.

another live brief.

updated letterhead.

subtle improvements

I reckon I might separate this into layers and use two different stocks to make up the letter and maybe fix them up with garden string as a nice little touch.

type tests.........

Few type tests to sort out something to replace the original type work.....A couple of friends have advised me that the top piece of type on the second image works the best...representing hard-working but with a delicate touch, which is what gardening should be. I've chucked it in at the bottom to give it some kind of context.

perspective lines take 2

I think this is a bit nicer....more subtle....but still obviously a perspective thing.

Perspective lines and stuff

Letterhead with the perspective lines....I quite like it but not sure whether it's too much or maybe even just unnecessary, so I will have to get some feedback for that one.

I don't think it really looks as neat...maybe the perspective needs to be a little more subtle.

further visual development

Attempting to transform the original pattern into something with a little more perspective; to give a better impression of a nice bit or lawn or something like that. I'll test it out with a few different bits and pieces, see how that goes. I've yet to switch up the type as well to make it look less 'heavy-handed'.

visual ideas1

Working on some visuals for the TB gardening identity - ignoring type work for a minute; responding to some of the feedback given to me in the crit, i.e. I should work on the whole lines thing a bit more, perhaps make them look like an aerial view of a patch of grass type thing. I added a bit of perspective then went all out and made that isometric thing you can see above. The whole vector thing looks a bit plain and 'corporate' so I might find a middle ground between this and earlier versions, maybe hand-drawing them or something.

TB letterhead

Done a quick letterhead type thing. I'm aware I've not done a lot of planning for this brief, but I think I prefer to just jump in with something then take a step back and see what's going on.

General feedback from the crit;

The typeface I have used for 'T.Batchelor' has quite a 'heavy-handed' feel to it apparently, because of its fat drop shadows and whatnot. So that will have to be changed.

The diagonal lines are a good touch, as they are reminiscent of freshly cut grass, which is a result. Maybe I could work on this to communicate an aerial view of a field.

Maybe instead of having lines everywhere I could somehow incorporate them into the logo....and then maybe apply it in certain other places.

a few sketches from earlier

8/11/2012 - crit etc, plan of action

Big old crit today....had a good bit of feedback regarding the projects I've been working on.

Yesterday me and Eddie decided to scrap our collaborative brief (Proper Bait), as it wasn't really moving anywhere; so I have pulled up an emergency brief which involves creating some promotional material for a friend of mine named Mikey who does some very nice photography.

This wasn't in my original ten briefs, but it is now in my final 4; so I will have to writ e new brief for that one.

so my general plan of action is as follows;

- Respond to the feedback given to me in the crit (more on that later)

- Produce final Able products and re-print as nicely as possible

- Make amendments to the Gardening identity work

- Write a new brief for M.Lynch photography and begin work on that

- Get full involved with the ISTD brief a.s.a.p., as I have not really touched upon that yet.

business card ideas

Business Cards1

gardening type

A bit of type work for the gardening company brief. Although I have made a few sketches previously, I started messing around with a typeface I came across earlier called Thorne Shaded. Not so sure how to go about this one yet, I will have to carry on with some research to get a good idea of what direction to take.

envelope

Pretty basic net for an envelope, basically just trying to keep with the aesthetics of the rest of the material. Once this is complete the range will nearly be ready to be produced, bar a couple of bits and pieces like mugs and van decals...

Saying that, I have yet to print everything out and line it up next to each other to make sure it all works...

Business Card Development

Applying the Able Builders aesthetic to some business card ideas. I've kept with the idea of using Arial to complement the logo...I'm fully aware of how this might look like the 'lazy' choice in the eyes of a graphic designer, but as far as Building Company identity work goes I can't imagine many other typefaces that would do the job so well, though i will keep my eyes open for something better maybe.

The last two on the document will be the back and front respectively...of course they will be smaller once printed so the information text looks a bit large at the moment.




Business Card