Tuesday, 15 February 2011

colour postcards











images made for the postcards for the Photoshop colour theory brief. Manipulating images taken in Visual Language sessions with regards to the colour red. Definitely did not spend as much time working on these as I should of, but that's a lesson learnt for next time.

 All of them are placed on 410x148mm canvases in Photoshop, before the background layer is duplicated. One layer I made black and white, whilst the other I coloured red and altered Saturation, Contrast and Exposure levels to achieve interesting effects. Following this I combined the two layers through use of a circle.



I'm enjoying this one quite a lot, could be combined with some type to make a quirky, slightly retro poster design. Some nice Helvetica maybe..........something to try in future I reckon. 


Monday, 14 February 2011

more improvements


getting towards the final product......
i rekon this has solved most of the issues raised in the crits and assessments and whatever. 
typeface has been changed to something a little more unique, and in some ways feels quite appropriate for this poster. Irrelevant elements have been removed, such as the overlapping 100ml thing that I 'ruined' the first one with. The information has been amalgamated and the elements present are given room to breathe, complimentary colours used and all sorts. not that happy with it, but it least it's a more refined resolution, which would work. The original A3-2:1 scale I was going to use (420mmx210mm) is now a bit small to view all the information clearly, so I will scale this up to be printed on A2 I think. A screen print would be nice, but time's running out, so it'll have to be a digital job. 

and so on


further development. aye aye captain

potential typefaces

Another issue raised was the typeface of my original prototype......'have you explored any other typefaces other than Helvetica....' or something like that. Obviously such an effective, functional and attractive font is just too lazy in these days. Yes maybe I was just too lazy to explore other fonts so I settled for a fall-back font. So I explored a few others...which may or may not work equally well....:

the font I will use will be the seventh one, called U.S. 101, which despite maybe being not quite as nice and well-functioning as Helvetica, is indeed different. It is still a very nice typeface. Solid.

collection 100 improvements

I want to amalgamate all of the information onto one poster, as this seems far more logical than having 3 to demonstrate an interpretation of '100'. I came up with a few ideas for how the posters might shape up, without actually laying any information onto it.


hmmmmmm.

the bottom left one makes the most sense for what I am doing....the theme is caffeine, which gives you energy. Yellow is an energetic sort of colour, so teamed up with the upward stance of the shapes, it definately conveys that sort of feeling....in a way....it will look a lot better with the information I imagine. the two bottom left ones are my favourites.

Friday, 11 February 2011

I

hope you are enjoying my blog

100 project improvements

The issues raised will allow me to respond and improve the final designs for this 100 collection project. The main issues highlighted were as follows:

- colour palette used
- over crowding of elements
- use of irrelevant material
- lack of amalgamating data

there were some aspects raised in the crit that I did not particularly agree with, namely the over-crowding of elements and the use of 'irrelevant' material (overlapping 100ml in background), which would dull the posters significantly if removed.

However, I will attempt to respond on this feedback as appropriately as possible, by amalgamating all the data onto one singular poster design, and allow for more room for the graphic elements to breathe and be viewed efficiently.

Another issue raised was the typeface used...it was mentioned whether I had studied any other typefaces...which to an extent yes I did, it always seems like Helvetica is a winner in most situations, but obviously this is my own point of view. However...I will examine a few more typefaces to see if any will work more effectively...