Studio Brief 2 - 'Good is....'

Brief Title	Design 4 Print	Semester	1
Outcomes Assessed	1, 2 , 3 , 4

Studio Brief 2 - 'Good is......!'

BRIEF

Part 1 - Concept Development. Based on your Preparitory research and summer presentations explore a range of innovative reponses to the graphic communication of your informed opinions of 'Good'. Your concepts should focus on the development of effective use of industry standard print based media formats and production methods. You should explore: What are you trying to communicate? An idea, a concept, a message a lifestyle......? Who are you trying to communicate to? Why and what do you want to achieve? How will you use print design and production methods to achieve this? What is already out there and how can you adapt, modify, reuse or respond to it? The relationship between your concept, your audience and the context in which t is to be seen/delivered should inform the tone of voice. Do you require humour, sophistication, authority, clarity etc. Where necessary you should consider the impact of stock choices, print processes and methods of distribution on the scale, scope and ambition of your concepts. Part 2 - Production & Distribution.  Based on the research and concept development produced in response to Part 1 of this brief, design and produce a print based graphic response that effectively communicates an indepth and factually substantiated understanding of 'Good?'. Yoyr response should demonstrate an incresingly informed investigation of one at least one of the following Branding and Identity Packaging and Promotion Publishing & Editorial Information & Wayfinding Your solution should explore the use of at least 2 or more print processes and finishing that are appropriate for, and clearly relate to your concept. You response to this brief should consist of a product and its packaging (or equivalent) as well as a strategy for its distribution or delivery through print based media. Where possible or appropriate include considerations of cost and manufacture as well as further development of sets, series or sequences of product ranges.

Background / Considerations

The processes you investigate will be relevant to the contexts you have identified for your idea/product audience etc.  The outcomes you produce should be effective and clearly communicate what you have identified as your ‘message’ to the proposed audience making full use of your layout and visual skills. Commercial print processes are of significant concern and should be fully researched and understood. Artwork conventions and colour systems will also be of a professional level. Consider the various functions of your ideas and how this will affect the print formats and processes that you select. You should take into account the range of possible roles that graphic design plays in print based distribution. These include The utilitarian function of containing, protecting and distributing content and/or contents. The marketing of the product as part of a multi-media age of access and distribution. The sales function and brand manifestation of product at the point of sale or interaction. Product identification and differentiation in amongst a visual competitive culture. A reflection of lifestyle and behavioral patterns of consumers. Opportunities for adding value and stepping beyond the functional. You should consider, recognise and reference existing modes, forms and formats of print delivery where necessary.

Mandatory Requirements	Deliverables
Post evidence of your research and design investigation to your Design Practice blog.  You should post annotated evidence including production methods, stock, colour systems and print finishing, design variations, mock-ups and test pieces.	Evidence of systematic and organised research and development material posted to your Design Practice Blog. PDF artwork of all your final proposals and mocked-up pieces or ‘photoshoped’ contextualisation where appropriate. 5 x Presentation boards demonstrating the practical and conceptual development and resolution of the brief. Ongoing self evaluations posted to yur Design Practice blog.
Studio Deadline	Module Deadline
Final concept pitches will be presented at progress crits on Wednesday 19 /10 / 2011 - 9.30	21 / 11 / 2011 - 1pm

Supporting Material / Resources / Useful Links

The following Websites may form a starting point for your own individual research: www.3deep.com.au www.totalitygcs.co.uk www.graphicthoughtfacility.com www.doylepartners.com www.uhc-collective.org.uk www.apeloig.com http://wearebuild.com/ www.packgraph.com www.graphicpkg.com www.cardboy.tv www.vinyltoys.nl