Stocks

Testing out a few stocks. The photograph of course does not really show how each one looks on an individual basis; but it's clear to tell that certain colours work better than others. The top left one, although it doesn't look amazing here, provides quite a nice texture and weight for the ink, and would not interfere too much with any colour. Unfortunately at this point in time I could not test them with colour as I have been using my desktop printer thats under my desk.

Colour testing

Thought it would be best to test some of the colour schemes out on one of the posters in order to get a better idea of what works and what doesn't. The results were quite surprising, actually; some of the colour schemes that I imagined would not work in fact look quite effective, particularly the 5th, 6th and 7th version which make use of quite different colours to what I had originally intended. In fact, the yellow I had used originally (5-1C) almost looks a little bit lemony compared to the rest. I will have to test them out alongside the booklet to see how these colour schemes might work over a variety of media.

Poster development (Layout)

Put a few ideas together (in terms of layout) for a poster which could either promote or be part of a package received upon purchase of the typeface. At this point in time I have only used one image and a colourway (Number 8. of the colourways investigated earlier, one with a slightly dimmer yellow and a deep purple) just so I can focus on layout. I quite like the idea of reducing the opacity of the image and overlaying the type, as though one was acting as a drop shadow. The image however is landscape so might be more suited to a landscape poster, though I will have to test this out

I also slightly re-thought the logo to tie in with the geometric nature of the typeface, although I am not sure whether I like it as much as the circular logo.

Colourways

The first noticeable problem with my original work was the lack of investigation into the use of colour, something which is of course of great importance in any design process. I initially chose a deep blue (DS 202-1C) and a bright yellow (DS 5-1C) to convey the idea of 'midnight', which developed out of my own personal familiarity of coming up with some of my best ideas very late at night...which of course in turn helped name the typeface.

Anyway, I messed around with a few other colourways - bearing in mind that this project is intended to be printed in duotone format, partially due to its aesthetic appeal as a print process, but also due to the potentially reduced costs resulting from this.

Here they are:




For some reason the colours in this issuu document are not appearing as vivid as they did in the psd files; for example number 1; which is the original colour scheme used; the blue appeared a lot deeper and more night-like. I am still quite enjoying the original colour scheme, though then again I'm quite enjoying the slightly hazy qualities of number 2 and number 8; something that ties in well with the imagery used, which is a reference towards dusty city transport systems where you would perhaps find a typeface like this. I will continue with these three colour schemes and apply them to other media to see which is most effective.

Resubmission - concept

Resubmission work for OUGD201 - Design for Print. 

It was identified that the reason that I did not pass this module was due to my lack of investigation into print processes, which of course meant that there was no evidence for my understanding of these. 

For this module I spent a lot of (too much) time creating a typeface, which should have been the material I could use to investigate print processes. I named the typeface 'Midnight Maths', and would perhaps best be suited to infographics/signage/transport systems and the like. 

So essentially what I was doing, or should have been doing, was designing some sort of promotional material + packaging, which could then be sent to or bought by those potentially interested in that sort of thing. 

Therefore, it seems necessary to investigate print processes that would be suitable for this, on a variety of media such as posters, sample cards, and of course the booklet that I have already created, which displays the typeface, shown below: