Tuesday 24 April 2012

Potential Brief - Chicago Fringe Festival

What Chicago Fringe Festival is: an artistic extravaganza taking place in the Pilsen neighborhood August 30-September 9. 50 shows will be performed by theatricalizers of every stripe, from actors and dancers to performance artists, female impersonators, puppeteers and scientist-comedians. 

What Chicago Fringe Festival needs from you: a single design that will be emblematic of Chicago Fringe 2012. We need a design that is so arresting, dynamic, searing, whimsical, mind-bending or otherwise amazing that it will radiate cartoon-like waves of energy. Some further crucial information to help you create the graphic gold we’re panning for:

• The design should reflect, suggest, embody, convey or otherwise relate, directly or obliquely, to an election year theme. An election is about choice, and so is Fringe: Audience members have 50 shows to choose from. But the 2012 Fringe will be better than the 2012 presidential election! At Fringe, there’s not a limited choice between two major tickets – the Fringe Festival is the You-Pick-It Ticket. It presents patrons with many shows, which are radically diverse. Festival goers can pick what to see according to their whims, mood and interests, and so create their own Festival experience.

• The design should capture (or at least not contradict) some of the other key characteristics of Chicago Fringe theatre.

• Last year's winning design and runners up can also be seen on the Chicago Fringe website, and for further inspiration, you might look at designs from other Fringe Festivals around the world, such as Adelaide Fringe.

• You can (but are not required to) include the words "Chicago Fringe Festival 2012" as part of your design, but no other text, please. Be bold: the design will appear in whole or in part on CTA ads, print ads and web ads, so it needs to grab people’s attention and hold their interest. In other words, the masks of comedy and tragedy could be part of the winning design – but probably won’t be. 

The design size of the file must not exceed 11”x17”. The design can be saved at a resolution that will enable us to zoom in to see details during judging, but the file size must not exceed 2MB. Designs may be in any medium. Multiple submissions are acceptable.

There is no entry fee.

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