Brief - Product/Range/Distribution

PRODUCT / RANGE / DISTRIBUTION

BRIEF

Produce a body of work that demonstrates your growing understanding of your own practical and conceptual concerns in relation to appropriate areas of contemporary Graphic Design practices. Your response to the brief should focus on one of the following design disciplines as a starting point for your research and development: Publishing & Editorial Information & Way-finding Branding & Identity Product & Packaging Retail & Promotion You will need to be able to demonstrate an ability to deliver work that has the potential to communicate across a range of products, contexts and media. In light of this you should aim to deliver a range of solutions that explore the creative use of Type and/or Image in the development of appropriate design solutions for print and screen based delivery. Your work should demonstrate

Background / Considerations

In a professional context your individuality and effectiveness as a designer will be measured by the skills you have and more importantly how you apply them. You are viewed through your work, its personality, its tone of voice and creative concerns. Your work should demonstrate an investigation of your own personal, practical and conceptual concerns within the design area and combine this with a self-reflective approach to your own creative and professional ambitions. In selecting briefs you should consider how each one will help you explore and exploit your own particular design ambitions i.e. typography, illustration, branding, packaging, digital, print etc. The briefs that you choose should help you clarify, define, establish, strengthen and /or challenge your individual understanding of where you are positioning yourself as a specialist practitioner.

Mandatory Requirements	Deliverables
Your response to the  brief should be supported by a short rationale (250 words) and evaluation of their effectiveness in relation to the initial brief.	Resolutions & Products appropriate to your selected brief(s). Presentation boards articulating the selected research development, resolution and contextualisation of your work. Posts to your Design Practice & Design Context blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.
Studio Deadline	Module Deadline
Final Crit - Tuesday 22nd 2012. - 9.30am	FRIDAY 25th MAY 2012 (Assessment Briefing - 17th May 2012 - 9.30)