Taken from a workshop held at college the other day. Little bits taken from each brief to come up with a number of problems and facts which may help with re-writing the brief.
5 problems identified:
- Appealing to an international audience
- Challenging Category Conventions
- Design something arresting, dynamic and mind-bending
- Challenge typographic traditions in relation to new media
- Create something simple, iconic and unique
5 things to say:
- Typography is rapidly changing
- New Media requires a new type of designer
- "Chicago Fringe Festival will be better than the 2012 Presidential Election"
- Radiate Cartoon-like waves of energy
- What is 'authenticity' in 2012?
5 reasons why I should work on these problems:
- To further develop type/layout skills
- To begin focussing on incorporating images into my design work
- To work on a project that is unusual to achieve some interesting results
- To create work that would be effective if used in context
- To research into a subject that appeals greatly to me
5 facts about the subject
- Chicago is a city in America
- Fringe festivals involve entertainment in the forms of theatre and music....mainly.
- They cater for a wide range of visitors (I think)
- They tend to display alternative, less popular acts. Locals and that.
- They bring communities and societies closer together in city environments.
5 facts about the audience
- It would be mainly those interested in alternative, less publicised entertainment.
- A huge number of people in and around Chicago would be getting involved
- Chicago has a rich and vibrant culture
- It is an important city in America
- It would appeal to those looking for a cheap and cheerful time.
5 potential products
- Guide books/maps
- Ticket Designs
- Ad campaigns...for both print and screen
- Smartphone Apps
- Moving image promotional material
5 elements of an Ad campaign (potentially)
- Locations - public transport
- Online - banners...website materials
- TV commercials
- Radio commercials
- Billboards/Adshells
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