Unfortunately I couldn't find a blank brief on the VLE...the one I clicked on was actually a rationale sheet. So I'll have to do it in blog format and present it properly in a bit.
Hotflush Records 10th Anniversary
Produce a commemorative, limited edition pack to celebrate the 10th anniversary of Hotflush Records. The pack should be a print-based product that crosses over to digital media in some form. Research and develop a range of products that will be either contained in the pack or work as a promotional tool; for example posters, web banners, vinyl sleeves, cd cases etc.
Background/Considerations
Hotflush Records was founded in London, 2003, by Paul Rose aka Scuba/SCB/something else... and since has consistently released forward-thinking, bass-powered electronic music, introducing many names that have become highly respected around various scenes. 2013 will mark its tenth birthday, which naturally calls for some kind of commemorative, special edition vinyl pack.
Mandatory Requirements
The pack must be typographically considered, and appeal to a worldwide audience in order to reflect the progression of music as an art form in the last decade. It must also be reflective of the types of music released by the label, as well as the audience that listen. As an entire range, it must cross over between print and digital media.
Deliverables
At the core of the pack will be special edition vinyl records. Of course surrounding this should be special packaging, a mix cd, and a publication documenting the label's history to say the least. This can be expanded upon in a countless number of ways in order to produce a range of products that will effectively commemorate the tenth anniversary of the label.
Progress Crit: 7th May
Final Crit: 14th May
Deadline: 25th May
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