Tuesday 16 November 2010

Visual Language - Colour Theory and Pantone Matching system



An assortment of red items brought in for the session.

Items arranged in terms of their shades and tints, to create a spectrum within our chose items. 


our group's items were then linked to the next group, who were either orange or violet, therefore creating part of the colour wheel. 


we did have a fair amount of stuff it seemed.
The activity was a bit more tricky then it would initially appear - due to different surfaces and textures, it was often difficult to determine where a particular item would fit within the spectrum. 


hey presto, a colour wheel constructed out of entirely random objects. demonstrates the absolute diversity of colour present on everyday objects. 

Pantone Colour Matching System:
A set of swatch pads used to identify the true colours of designs, ensuring no mistakes are made when printing. They're quite expensive, as far as swatch pads go.

The second half of the session involved using these swatch pads to identify the Pantone colours of ten of our objects. Once again, easier said than done, a lengthy task but it was quite interesting to be fair. 

Colours identified:

formula solid matte booklet
Bisto lid : PANTONE DE 102-1 C
c 20 m 100 y 70 k 15

Teabag box: PANTONE DE 91-1 C
c 0 m 100 y 80 k 10

Craft Knife:
PANTONE DE 73-1 C
c 0 m 100 y60 k 0

coated euro booklet
Throat Lozenges Box:
PANTONE DE 108-1 C
c 0 m 100 y 60 k 0

Mount board frame:
PANTONE DE 98-2 C
c 0 m 90 y 65 k 10

coated vol.1
Graphic Design book front cover:
PANTONE RED 032 C 80% (ratio of ink on stock)

solid matte
Tesco Strawberry Lemonade packaging label:
PANTONE 206M
14 pts PANTONE Rub.Red 87.5
2 pts PANTONE Yellow 12.5

Cadmium Red Paint tube:
PANTONE 185M
12 pts PANTONE WARM RED 75.0
4 pts PANTONE Rub.Red 25.0

Tomato Ketchup Bottle:
PANTONE 199M 
12 pts PANTONE Rub.Red 75.0
4 pts PANTONE YELLOW 25.0

Cola-Cola Can:
PANTONE 200M
12 pts PANTONE Rub.Red 73.9
4 pts PANTONE YELLOW 24.6
1/4 pt PANTOME BLACK 2.5

Here's some photos of the Pantone swatch pads in use. Photos courtesy of Sophie











Wicked. here's a swatch made from the ten colours identified. Demonstrates how many different shades and tints of red are found in many everyday objects, without being an obvious thing. 

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