5 things the brief is asking us to do:
- help them engage with a younger audience
- communicate the qualities of the newspaper
- make 'i' the most read paper amongst students
- encourage a younger audience to sample the paper
- help them build a student community and have an in-depth interaction with this market
5 problems we are being asked to solve:
- There is a lack of interaction with students/young people; i.e. the newspaper reading audience is older than that it seems. I rarely see someone my age reading a paper
- They don't have a huge budget for this problem
- Not many students are reading their paper
- There are other, FREE daily newspapers in circulation
- Many students now catch up with the news via the internet, social media etc.
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