We began by using our chose typeface (Gotham) for a suitable brand/identity. I chose Barack Obama, as this was the actual typeface used in his campaign. Looks quite suitable:
We also used the typeface for a brand/identity that was in some ways unsuitable and inappropriate. I chose Paperchase, as their usual type has a very hand-drawn aesthetic. In this typeface, the word does not represent the brand in the same way.
We were then set our task for the session, which was to arrange some information to fit a 30mm x 60mm box, including a frame, which would be pretty much standard size for a very small yellow pages advert. Here was the information:
I then numbered each piece of information relating to its importance; i.e. which should read first in the advert.
I chose to divide the canvas into two areas; as I thought realistically this would be the most effective way to show 10 pieces of information
After much messing around (attempting to fit that much information into such a small space is not the easiest of tasks) I eventually arrived at this :
And this is how it would look at 100%. The image is slightly blurred here but would hopefully look a bit more crisp once printed.
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