initial sketches...

A small bit of mindmapping and a few initial sketches to get the ball rolling...not a very extensive mind map I am aware! Then again I don't really feel this brief needs much of that, more like a solid idea of aesthetic style, besides I have a slightly crafty idea up my sleeve which I will explain in detail later.....

Mainly I wanted to mess around with that slab serif style, I feel this suits a building company fairly well.