A few visual ideas, working around the slab serif...the original is called ChunkFive or something, I had to make an italic version myself by Shearing it in Illustrator. Nothing too complex. Mitchell observed that the italic versions kind of suggest shoddy craftsmanship perhaps, and that maybe the normal version works better to convey strength and well-built structures. He might well be right. He also said that the first one on the second row down was his favourite; or the one he thought was most effective.
The idea I had is in the bottom right hand corner, though I will go into that a bit more after a bit of research........essentially it will work in the same way as modular typefaces work; a modular logo as such that will develop as a building project happens.
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